Magic Touchbar connects objects with technology in a new and smart way, making physical an experience only digital, until now.The tech tool created for brand Tod’s, and previewed in Paris at Le Bon Marche during the Geek Mais Chic event, is a retail support capable of enhancing product presentation and, at the same time, telling the story of the brand under the sign of two concepts: craftsmanship and technology. The tool allows you to interact, through natural and physical contact with objects, with any video content imaginable, blending in a linear way physical and virtual experience
Art direction, film direction and editing of this film entirely made in Unreal Engine UE4. The aim was to build a world at the borders between videogame, reality and simulation
An artistic project with a social drive, dedicated to Climate Emergency in which art, science, design and new technologies create a true immersive and synaesthetic installation to be experienced online and offline. We worked on the analogy between the blatant evocation of a ghost by a late 19th century illusionist and the evocation of the ghost of the DIATOMS, using the evolution of a hologram technique in use in the 19th century.
A sculptor was invited to collaborate to the PROLOGUE with his work ARROW, an iron sculpture representing an arrow stretched in equilibrium and pointing towards the hologram of a Diatom, revealing both its fragile microscopic presence and its decisive importance.
The installation thus becomes a dialogue between the sculptor’s physical work and a 3D holographic sculpture, between real and virtual, showing the intermittent vision of an evanescence to be enjoyed not only through sight, but also through sound.
Experiential & Digital immersive
Working closely with an Unreal Engine Artist we looked after the creative direction, film direction and editing of an all-cgi advertising film by using real-time tools which has been an unprecedented experience.This film has been selected by Epic Games & Unreal Engine and showcased at the Build Munich 2019 as part of the best UE4 Automotive Projects 2019. Entirely made in Unreal Engine UE4, and with a team of artists and designers solidly supported by a team of developers, the film was produced in real-time, in six weeks.